|Will you be re-opening soon? If not, how can you market your business now so as to keep your clientele for when your are able to reopen? Here are some ideas, collected from Day Spa Magazine (Read the full article here>)|
Staying Safe- And Helping Your Clients Feel Safe Also
Let’s face it, salons and spas have been doing it right for many years, Salon professionals have had their client’s back through seasonal colds and flu, and now COVID-19. Here’s why we can, and should, say that with confidence:
Beauty professionals are licensed and salons are regulated, inspected and have oversight by a state level regulatory body. It’s all there to ensure that the health and safety of everyone in the salon environment and their public customers are protected.
State Boards direct that proper cleaning and disinfection are mandatory at all times—from tools and implements to areas with counter tops, treatment rooms, back bars, reception areas, and styling stations.
Communicating your concern to your client is top priority- How?
Share with your clientele the precautions your salon is taking to do its part in helping to prevent the spread of the coronavirus—during online bookings, on the phone, via text, and in person.
Wash your hands before and after every client, in front of the client if possible. Keep a 60% alcohol-based hand sanitizer at your station. Make sure your salon has tissue, soap, and alcohol-based hand cleansers to encourage healthful habits for your clients as well.
(As a reminder, wash your hands after eating, using the restroom, and after blowing your nose, coughing or sneezing.)
Post signage reminding guests and employees about your hygiene standards such as hand washing, sanitizer, wiping down stations after use, covering coughs, and hands off policies. Shaking hands or giving hugs to your clients and co-workers is not a good idea.
Keep YOUR immune system strong—lots of vitamin C, restful sleep, and drink ample water. However, if you—or your client—gets sick, the CDC strongly recommends to stay home.
Offer your clientele a “sickness cancellation policy” and do not penalize clients for cancelling their appointment due to illness. Also, keep your hands “off” and away from your face, as that’s an easy path for transmission.
Last but not least, don’t resort to ‘mask shaming’, the effort some people make to give their opinion as to whether or not wearing a mask is necessary. When a 6 foot distance cannot be met for service constraint reasons, wearing a mask can ease the anxiety that the wearer might otherwise feel.
Using these ideas will help all of us operate in our ‘new normal’ environment.